Are You Building a Job or a Business?
Here’s a question every creative business owner should ask themselves: am I running a business or just working a job I created for myself?
Freelancers trade their time for money. If you’re not working, you’re not earning. It’s a simple equation, and can pay well, but it has its limits.
A business owner thinks bigger.
They develop systems, processes and people that work even when they don’t. The business has value beyond the hours they personally invest.
Most people who set out to be entrepreneurs start as freelancers. And that’s not a bad thing. It's a damn fine destination in it's own right.
The challenge is knowing how to grow beyond it should you want to.
It clearly not about jamming more hours into your day (and we all know sacrificing weekends gets tired quickly). The opportunity is in working with clients who allow you to lift your game.
The right clients will push you to new creative heights.
They will pay you fairly for the value you bring.
They advocate for your work, helping you attract more opportunities.
The quality of your clients determines the potential of your business, and your career.
So how do you attract those dream clients?
By positioning yourself as an expert, producing standout work that solves a problem they care about, and communicating your value with confidence.
The difference between struggling and thriving as a creative isn’t working harder—it’s by choosing the right opportunities.
So where do you start?
Audit your current clients. Make a list of the ones who energise and challenge you versus those who drain you. Spot any patterns?
Refine your positioning. Are you showcasing the type of work that will attract the next-level clients you want? If not, tweak your portfolio, messaging, or social proof.
Improve your outreach. The best clients don’t just stumble upon you—you need to make yourself visible. Start by connecting in their spaces, whether that’s through your network, industry groups, LinkedIn discussions, or niche events.
Your business grows in the direction of the clients you take on. Make sure you’re choosing wisely.