The Case for the ‘Stupid Tier’

Imagine this: You’re in a coffee shop. The barista is distracted. You're staring at the three takeaway cups poorly taped to the counter. In a handwritten scrawl—uncomfortably close to Comic Sans—it reads:

Sml. Med. Lge.

Your choice should be simple—just pick the size you need, right?

But instead, your brain kicks in with its own logic:

Wait. That small feels pretty small. Is that enough?

Ok, Medium. Yep, seems safe... but is that price right?

Large? Well, that’s a bit indulgent. But this is good coffee right? It’s the best… maybe it’s worth it?

The battle continues.

More often than not, we opt for the middle or premium choice. Why? Because nobody wants to feel like they’re “settling.” (Side quest: google "Second Cheapest Wine" and thank me later)

This is exactly why you need a "Stupid Tier."

A premium offer that makes people do a double-take.

It works. Here’s why:

First, it positions you as a premium brand. A high-end option sends a clear message: you’re not an unknown freelancer or studio. You’re someone who delivers serious results.

Second, it shifts how buyers perceive your pricing. Even if they don’t pick your top-tier offer, your mid-range package looks of value in comparison.

Third, it attracts better clients. Premium buyers are serious. They don’t haggle. They respect your expertise. They’re paying for the experience, not just the service.

And finally—maybe most importantly—it changes your own mindset. When you confidently offer a high option, you start seeing your own work as more valuable. And that changes everything.

So, what should your “Stupid Tier” include?
VIP treatment. Done-for-you services. Exclusive access. Time. Experiences. Whatever your top clients would love and value—put a price on it and offer it proudly.

Not everyone will buy it. That's a good thing. But just having it there will boost your entire business.
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Also. Please don't use takeaway cups. Sit and enjoy your coffee.