What’s Your Value Proposition? Let’s Find Out.
In a recent Crew session, one of our members—a talented action videographer—found himself stuck. Despite having a clear niche and incredible skills, he struggled to define the problem he solved for his clients in a way that felt specific, impactful, and unique to him.
He’s not alone. It’s a challenge many creatives face: distilling your value proposition into something that not only resonates but compels action. Let’s dive into how we worked through this and how you can do the same.
The Problem with Being “Too Good”
When you’re damn good at what you do, the work speaks for itself. But clients aren’t always looking at the world through your lens—they’re focused on their own problems. Our guy knew his craft inside and out but found it hard to pinpoint why his clients needed him over anyone else. “I know I help them tell their story,” he said, “but it feels like anyone could say that.”
Breaking It Down: The Value Proposition Framework
Here’s the exercise we worked through together:
Start with the Client’s Pain Points
Think about the challenges your ideal clients face. For our videographer, his clients were often managers juggling chaotic schedules and demanding stakeholders. Their pain? Finding someone reliable who could bring a vision to life under pressure.Define the Outcomes You Deliver
How does your work transform their situation? In his case, it was more than just stunning visuals—it was about delivering content that aligned perfectly with the brand’s identity, resonated with their audience, and did it all without adding stress.Identify What Makes You Unique
The “aha” moment. His value wasn’t just in creating amazing video content, but in his ability to navigate high-pressure environments with ease—he was the creative-calm amidst the chaos!
The Result? Clarity and Confidence.
By the end of the session, his value proposition sounded something like this:
"I create high-stakes, high-impact videos for brands that need precision under pressure."
This wasn’t just about words; it gave him a renewed sense of focus. He could now approach his audience with a message that felt authentic, compelling, and specific.
What’s Your Next Step?
If you’re feeling unclear about your value proposition, take a moment to run through these steps. What challenges do your clients face? How does your work transform their world? And why are you the one who can deliver?
Remember: Your value isn’t just in what you do—it’s in how you make your clients’ lives better and how you make them feel. When you can articulate that with confidence, you’ll not only stand out but attract the clients who truly need you.