AUTHENTIC SALES
You never had to go looking for work. Now you do.
How to find your next clients without it feeling awkward. A live 90-minute workshop for designers.
Book your spot · $49For years the work found you. Someone referred someone, or a past client came back. Then it slowed, and the advice everywhere is to post more and cold email everyone.
I bet you can spot them in your own inbox right now...
Yeah. That's not us.
We’re going to do it by hand. Three circles, starting with the people who already know you and working outwards. Each one gets a one-page framework that I’ll draw live, and you do the work in the room.
Your past clients
Give them a reason to come back.
We do great work, send the final invoice and move straight on to the next job. The easiest work you’ll win all year is from people who’ve already paid you once. You’ll build an offer for past clients and send it in the break.
Your network
It's bigger than you think.
A few years heads-down in the work and your circle shrinks while you're doing life. We’ll work out who’s worth knowing outside your network, how to get in touch with them without it being weird, and what to actually talk about once you’re sitting across the table.
Your referral partners
Find your lighthouses.
If the referrals have slowed down, or they keep sending you the work you did years ago, you need to find lighthouses. 5 people who can spot your ideal clients far enough away. We’ll find yours, and work out how to bolt your services onto what they already sell. Some of them might be in the room.
Who it’s for
Designers who run their own business. Brand Designers, architects, interior designers, graphic designers, photographers. You’ve got clients and you’ve done good work, and you’d rather not spend the holidays wondering where the next project is coming from.
Especially if you’re the quiet one. Not for people starting out, or anyone after a growth hack. We're building resilient studios here.
You’ll leave with
- A one-page framework for each activity
- Your first offer to past clients, already sent!
- A short list of people worth meeting with and invitations sent
- The recording
And yes, I’ll talk about the Crew and how we coach creatives like you near the end. It’s a few minutes. No hard sell. I promise.
The details
Thursday
12 November
10:00–11:30am AEST, live on Zoom.
11am Sydney & Melbourne · 10:30am Adelaide · 8am Perth · 1pm NZ
Who’s running it
I’m Damian. The commercial creative. A business I run from a farm in the Queensland hinterland, with three kids and more animals than I can now count. My wife does all the real work.
Before that, twenty years in the Australian creative industry. For the last nine I’ve coached designers through the commercial side of the work, mostly the bits nobody taught us.