Authenticity Wins—Clarity Sells

"When everyone is trying to fit in, standing out is your biggest advantage."

I don't know about you, but my Instagram feed is full of noise—12-step programs, overnight success stories, and influencers with very polished personas that feel anything but real.

In a world of sameness, authenticity is the true connection.

It's why being multi-skilled—having different passions, interests, and creative talents—is not a weakness. It’s an edge. If you lean into what truly excites you and stop worrying about whether it "fits" into a neat little box, you’ll build something far more powerful than a "personal brand"—you’ll build trust.

But there's a catch.

(Isn't there always)

It’s great to be multi-talented. It’s great to be YOU. But if people don’t know what problem you solve, they won’t know how to hire you. They won't see how great you are.

Donald Miller talks about this in Building a StoryBrand—the businesses that thrive aren’t the ones with the loudest voices. They’re the ones with the clearest message. If your audience has to guess how you can help them, they’ll move on. Fast.

You don’t have to pick just one skill. But you do need to be known for solving a problem.

Are you the brand designer who thinks like a marketer? Creating beautiful brands—that connect and convert.

An interior designer using tech? Beautiful and unforgettable retail and event experiences.

A writer who illustrates? Bringing words to life—persuasive copy with hand-drawn visuals and compelling stories that stick.

Creatives are often afraid to step forward and be in front of their work. But today, that’s a non-negotiable. People don’t just want to buy services—they want to buy from people they connect with and trust.

Just don’t make it all about you. Yes, have an impact on the world in your own way. But make sure people understand what that impact is, so they can actually hire you.