You’re Not Bad at Sales. You're Tired.

A few people in our Crew this week said something they didn’t quite mean to say.

One described how their leads were drying up, even though they’d been getting great word-of-mouth for years.

Another said they knew what to do to get more work... they just couldn’t seem to find the energy to do it.

And someone else admitted they felt guilty. Guilty for not showing up online. Guilty for not replying to people fast enough. Guilty for letting the follow-ups slide.

Not one of them was bad at business. Or bad at sales.

But they were all a little burnt out.

This is what we don’t talk about enough:

Selling is expensive. Not just in time, but in energy.

It’s not just about writing a DM or following up on a coffee catch-up that keeps falling off the calendar. It’s about the mental gymnastics of switching between deep creative work, operations, life admin… and then somehow conjuring the charm, confidence and clarity to put yourself back out there.

That kind of context switching is hard! And it kills momentum.

Like most creatives, they don’t have a dedicated salesperson or team to buffer the transition. They do it all themselves.

No wonder they end up stuck in long stretches of “quiet.”

Inconsistency doesn’t always come from laziness or poor planning. Sometimes, it just comes from fatigue.

That’s why in The Crew, we talk less about sales funnels and more about sales rhythms.

A rhythm that your business can actually sustain. One that matches your capacity, your style, and your reality.

Not one that pretends you’ve got 16 hours a week for hot lattes, cold DMs and luke warm outreach campaigns.

Just enough to keep your pipeline breathing. Even when your calendar fills up or your attention gets pulled in a dozen directions.

There’s no shame in building a system that works with your actual life.

That’s a goal!

Whether you’re parenting, freelancing, growing, or just running a business that takes a lot out of you, you should have (Nay, you deserve!) a sales approach that protects your energy. Not one that drains it.

So no, you’re not bad at sales.

You’re just building momentum with less stamina than you used to.

Let’s fix that.